4 C S Of Marketing

Product price place and promotion. For many years aspiring marketers were drilled in the four ps of marketing.

Marketing Mix 4cs Sales Management And Marketing Rialteam

4 c s of marketing mix.

4 c s of marketing. The 4 cs consists of consumer cost convenience and communication. Let us now know about the four components of the 4 c s model. Often referred to as the marketing mix the.

Over the period it was enhanced with the change in consumer preference and demands. However in recent years marketing gurus have replaced this old mantra with a new one the four cs. These principles can also be applied online.

When you take into consideration the 4 c s noted above you begin the process of developing a brand. Custom fit online follows the 4 c s approach when developing strategy for our clients. The 4 c s of marketing which consist of consumer wants and needs cost convenience and communication are arguably much more valuable to the marketing mix than the 4 p s.

While the 4 ps framework for defining the marketing mix has been popular for decades the four cs have gained in terms of importance considerably in recent times. In 1990 robert lauterborn proposed an alternative to the 4ps marketing mix known as the 4cs of marketing. The 4 p s model was the traditional concept of the marketing mix.

The original and most fundamental of the 4 c s frameworks is the 4 c s of the marketing mix lauterborn 1990 which sets out four crucial factors which can determine whether or not the marketing of a product or brand is successful. Because of its focus on consumers the 4 c s model is mainly used for niche marketing however just like the traditional marketing mix it can also be used for mass markets the four variables in the 4 c s model are. The 4 c s model of marketing on the other hand is more consumer oriented.

Customer cost convenience and communication. Many marketers argue that these four cs are much more valuable than the four ps. An alternate marketing mix traditionally the marketing mix is a combination of 4p s and is more business oriented.

Hence the 4 c s model was developed. Lauterborn 1993 proposed a 4 cs classification to address the growing focus of marketing strategist on the consumer. These 4p s are product price place and promotion.

Developing a brand is developing a promise. The newer 4cs of marketing model was meant to be a more consumer orientated version. The 4ps marketing mix is a business oriented model which includes product price promotion and place.

Find out all about this useful marketing framework and how to use it. Developing a brand takes into account these considerations. Lauterborn gave the 4 c s model.

In this article we will look at 1 an alternate marketing mix 2 the 4c s explained 3 using the 4c model and 4 an example of the 4c s. The traditional marketing mix is a 4 p s model and is business oriented. The four ps are the categories that are involved in the marketing of a good or service and they include product price place and promotion.

More can be read about it here. They focus not only on marketing and selling a product but also on communication with the target audience from the beginning of the process to the very end.

The 4cs Marketing Model Smart Insights