Technology Adoption Life Cycle Chasm
The chasm refers to the technology adoption lifecycle or the transition from the early market into the mainstream eye. Crossing the chasm is closely related to the technology adoption life cycle where five main segments are recognized.
Crossing The Chasm In Technology Adoption Life Cycle Explained B2u
Crossing the chasm means the opportunity for hyper growth and market success.
Technology adoption life cycle chasm. Innovators early adopters early majority late majority and laggards. Technology adoption life cycle. The model indicates that the first group of people to use a new product is called innovators followed by early adopters.
This means that innovators make up about 2 5 of the total population the early adopters about 13 5 the early majority and the late majority both 34 and the laggards the remaining 16. 3d printing as a technology has crossed the. It s the leap from being a new little known and exploratory product to mass adoption and well known status.
As can be seen in figure 1 the technology adoption life cycle has a bell curve and the divisions in the curve are roughly equivalent to where standard deviations would fall. In addition to the above five zones there is a sixth zone in technology adoption life cycle that moore calls the chasm separating adoption by the early market customers 1 2 from adoption by the early majority 3. A different product or technology can be at a different stage in the technology adoption life cycle in different countries at the same time.
The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation according to the demographic and psychological characteristics of defined adopter groups. Next come the early majority and late maj. But that leap is much easier said than done.
The process of adoption over time is typically illustrated as a classical normal distribution or bell curve.
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