Technology Adoption Life Cycle Curve
As can be seen in figure 1 the technology adoption life cycle has a bell curve and the divisions in the curve are roughly equivalent to where standard deviations would fall. Technology companies talk alot about geoffrey moore s technology adoption lifecycle bell curve.
Technology Adoption Cycles
Rogers bell curve.
Technology adoption life cycle curve. The process of adoption over time is typically illustrated as a classical normal distribution or bell curve. The technology adoption lifecycle talc describes how a market develops for a new product category. Innovators early adopters early majority late majority and laggards each with a different set of features.
If you are not familiar with it i d highly recommend that you grab a copy of moore s crossing the chasm and give it a quick read. Technology adoption life cycle. Many technical people consider it to be the bible of the challenges and hurdles facing young technology companies in their quest to be the next oracle google or apple.
These individuals have the highest degree of opinion leadership among the other adopter categories. Understanding talc helps business managers focus product management develop future marketing strategies and allocate resources for radically innovative products also known as discontinuous innovations. The late majority come after you reach the peak number of adopters.
According to the technology life cycle there are four key stages. Research and development ascent maturity and decline depending on the adoption of high tech products by giving main psychographic groups. Early adopters 13 5 this is the second fastest category of individuals who adopt an innovation.
Innovators early adopters early majority late majority and laggards. The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation according to the demographic and psychological characteristics of defined adopter groups. While there are many adaptions of the original model everett rogers s diffusion of innovations dives into the characteristics of each of the five adopter categories within the technology adoption life cycle.
Early adopters are typically younger in age have a higher social status have more financial lucidity advanced education and are more socially forward than late adopters. The early majority represent the growth to the top of the bell curve in the technology adoption lifecycle. Otherwise known as pragmatists they tend to only adopt products that are complete and solve their problem.
The technology adoption curve describes how different people react to new technology. Originated from a study on farmers behaviour innovation adoption lifecycle states how an idea diffuses spreads from the earliest adopters innovators to the laggards it is a sociological model that describes the adoption of innovation according to the demographic and psychological characteristics of the target audience. The technology adoption life cycle is a sociological model that describes the adoption or acceptance of a new product or innovation according to the demographic and psychological characteristics.
This means that innovators make up about 2 5 of the total population the early adopters about 13 5 the early majority and the late majority both 34 and the laggards the remaining 16.
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