Mere Exposure Effect Psychology Definition Quizlet

Mere exposure effect the more one is exposed to something the more one will come to like it. Psychology definition of mere exposure effect.

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Since then this mere exposure effect has become one of the most inspiring and studied phenomena in psychology bornstein 1989.

Mere exposure effect psychology definition quizlet. Perhaps the stimulus is a painting on the wall a melody on a radio or a face of a person you pass by every day somehow all these stimuli tend to grow on. Mere exposure effect definition the mere exposure effect describes the phenomenon that simply encountering a stimulus repeatedly somehow makes one like it more. Successful businesses have managed to use this to their advantage and attract customers.

This phenomenon known as the mere exposure effect is used in advertising. Often referred to as the mere exposure effect or the familiarity principle in social psychology there has been extensive research into why people have a preference for the things they know. Social psychologist in 1968.

For example you are more likely to buy the brand of potato chips you have seen advertised thousands of times than one you have never heard of. Was first proposed by the u s. The more people the less likely we help social exchange theory the theory that our social behavior is an exchange process the aim of which is to maximize benefits and minimize costs.

Given the recent suggestion that attention plays an important role in the mere exposure effect it is possible that the mere. Moreland and topolinski 2010. The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

However it is still unclear in which part of advertising images the mere exposure effect occurs. People also tend to pick partners who are similar to themselves in characteristics such as age race religion social class personality education intelligence and attitude. In social psychology this effect is sometimes called the familiarity principle the effect has been demonstrated with many kinds of things including words chinese characters paintings pictures of faces geometric figures and sounds.

Theory for why bystander effect occurs each individual bystander thinks someone else will get involved. Repeatedly presented stimuli are affectively evaluated more positively than novel stimuli. In the classical paradigm used to investigate the mere exposure effect participants are presented with a series of stimuli at different exposure frequencies within a limited time window.

Curious is a neat website where you pay a low monthly subscription to learn about all sort of neat things ranging from academic topics like psychology to more skill development topics like art design and writing. The mere exposure effect refers to people s tendency to like novel stimuli more if they encounter them repeatedly. The mere exposure effect implies that participants will show a preference for a specific.

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