Blue Ocean Strategy Summary Pdf

Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand making the competition irrelevant.

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Blue ocean strategy summary pdf. A true masterpiece written by w. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. A company will have more success fewer risks and increased profits in a blue ocean market.

Blue ocean strategy pushes companies to create new industries and break away from the competition. In this summary we ll give a synopsis of the key concepts tools and tips from the book. Summary of the blue ocean strategy.

The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested growing markets and avoid red oceans overdeveloped saturated markets. Here s a neat little summary for each strategy. Blue ocean strategy vs.

Blue ocean strategy page 1 main idea the best way to beat your competition is in fact to stop competing against them. It is about creating and capturing uncontested market space thereby making the competition irrelevant. You learn the most important points in the book.

This creates a new product offering that doesn t currently exist. Cutting out the fluff. Even the appendices are more than capable of grabbing reader s attention with first class high quality.

In other words when you go head to head against rivals for a share of the existing market this is like competing in a red ocean. You don t spend your time wondering what the author s point is. Implementing the blue ocean strategy is simply put a gargantuan task.

Chan kim and renée mauborgne blue ocean strategy summary is empowered to impart new ideas on traditional and older business industries. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy.

The central part is not the only interesting section of the book. But many companies have done their homework and succeeded thanks to this strategy. Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces.

Unlock the full book summary of blue ocean strategy by signing up for shortform. In short you create a blue ocean by focusing on the factors that customers really care about while discarding factors they don t.

Blue Ocean Strategy