Blue Ocean Strategy Summary

The six rules of the blue ocean strategy rebuild the limits of the market. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

Red Ocean Strategy Expert Program Management

Pay attention to the global picture and do not get lost in statistics alone.

Blue ocean strategy summary. Cirque du soleil this canadian entertainment company began. Chan kim and renée mauborgnesuggest blue ocean strategy. Buyer utility is there exceptional utility in your idea.

To maximize the size of the blue ocean you need to look to 3 tiers of non consumers. Cost can you attain your cost target to profit at your price. The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present.

Formulating your blue ocean strategy 1 reconstruct market boundaries. 3 getting the. Go beyond existing.

Focus on the big picture not the numbers. Adoption what adoption hurdles impede your idea. The book presents analytical frameworks and tools to foster an organization s ability to systematically create and capture blue oceans unexplored new market areas.

Chan kim and renée mauborgne professors at insead. It is generally acknowledged that the title blue ocean strategy sounds very appealing. This strategic planning modelis a departure from the typical management exercise.

Blue ocean strategy proposes going in this strategic sequence. It is a marketing theory from the similarly named book that was published in 2005 and became a perennial bestseller. Rather than competing within the confines of the existing industry or trying to steal customers from rivals bloody or red ocean strategy in the hbr of october 2004w.

It is about creating and capturing uncontested market space thereby making the competition irrelevant. The blue ocean strategy summary with 3 examples summary of the blue ocean strategy. Blue ocean strategy is a marketing theory and the title of a book published in 2004 written by w.

Chan kim 2004 renée mauborgne. Price is your price accessible to the target mass of buyers. Blue ocean strategy page 1 main idea the best way to beat your competition is in fact to stop competing against them.

Developing uncontested market space that makes the competition irrelevant. In other words when you go head to head against rivals for a share of the existing market this is like competing in a red ocean. If you are a part of the business community you might be familiar with the concept of blue ocean strategy.

They assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant. 2 reach beyond existing demand. 3 examples of blue ocean strategy.

Examine how the market is currently performing and competing then create a strategy. The structure can be created or recreated by the steps taken by players in the market. Reassess the premises that make up the assumptions of your industry and from there.

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