Product Line Vs Product Mix Examples

A product line is a group of closely related products with similar functions customer groups outlets and same price ranges. However the product line is a subset of the product mix.

Product Strategy With Indian Examples

The breadth of the product mix consists of all the product lines that the company has to offer to its customers.

Product line vs product mix examples. What is product mix. A product mix is a group of everything a company sells. Depth of the product line.

Product mix or product assortment is a set of total number of products lines that a seller offers in the market to its. The complete set of all products a business offers to a market. It could include five items or 500 items in a variety of product lines but.

A product line is a group of related products under a single brand sold by the same company. The product mix is made up of both product. Companies sell multiple product lines under their various brands.

Product mix vs product line. Thus in nestle there. The combination of all these product line is the product mix.

The example of nike product line includes footwear apparel and sports equipment and every product line have similar products. A product line is a group of related products produced. Generally there are three price bands which exists in any market lower priced products middle priced products and premium products one brand concentrates on one price brand.

As the organization can have a number of different types of products it will have similar number of product lines. The product line length within a company keeps changing. Marketing executives believe that product lines give companies a competitive advantage when a business has a competitive advantage it has an edge over its rivals.

The product mix of a company involves all of the products that a company has for sale the product mix could include several lines of products or individual products that do not fall into a line. The product line is a subset of the product mix. Line depth refers to the number of subcategories a category has.

But the larger brands have the deep pockets to start multiple product lines which can target multiple customer segments premium or otherwise. It refers to the total number of items in all the product lines in product mix. A product line refers to a unique product category or product brand a company offers.

When a company has many product lines and groups them together it creates a product mix. Collins dictionary has the following definition of the term. The product mix breadth of a business refers to the all of the products being sold by a particular brand or company.

For example product mix of bajaj company has more than 100 items in various product lines such as fans bulbs and tubes heaters motorbikes shooters rich show processing machines and many other ranges. For example if a company owns a line of hygiene products and also owns a line of house cleaning products all of those products together would constitute the product mix for the company. The product line generally refers to a type of product within an organization.

Companies often expand.

Clustered Bar Chart Product Mix This Year Vs Last Year Exceljet