Blue Ocean Strategy Summary Ppt

Share yours for free. Head to head strategy blue ocean strategy focuses on maximizing looks across to the value of product or complementary product service offerings within and service offerings the bounds of its participates in shaping industry external trends over time focuses on adapting to external trends as they occur.

The Business Strategy That Makes Competition Irrelevant Blue

Honing in on the finer details of this strategy isn t easy though.

Blue ocean strategy summary ppt. Of the many strategic planning models that exist the blue ocean strategy could be considered the pacifist of the group. It requires tons of creativity and out of the box thinking. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy.

Companies should instead look for new market space and ways to reinvent the industry. By clicking on the link below you can download the file save it to your computer and use it to introduce blue ocean strategy concepts in your presentations. View blue ocean strategy summary ppts online safely and virus free.

In other words when you go head to head against rivals for a share of the existing market this is like competing in a red ocean wherethewayyoucompeteisbybenchmarkingyourcompetitionandtryingtooutdothem amuchbetterstrategyistolookfor blue oceans instead untapped markets which nobody has ever targeted and which hold the potential for huge growth. Based on an eponymously titled book this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. In this summary we ll give a synopsis of the key concepts tools and tips from the book.

A blue ocean strategy brings with it considerable barriers to imitation. Blue ocean strategy by. When imitators persist monitor value curves and focus on lengthening widening and deepening your share through operational and geographical expansion until value innovation is your last resort.

The blue ocean strategy is all about making the competition irrelevant. Value innovation the cornerstone of bos value innovation places equal emphasis on value and innovation. Learn new and interesting things.

Blue ocean strategy presentation here you will find a presentation containing an overview of the main concepts of blue ocean strategy. Some of these are operational and others are cognitive. Cost savings are made by eliminating and reducing the factors an industry competes on.

Chan kim renee mauborgne summary by. Value innovation value innovation is created in the region where a company s actions favorably affect both its cost structure and its value proposition to buyers. The best way to beat your competition is in fact to stop competing against them.

Blue ocean strategy page 1. The creation of blue oceans is about driving costs down while simultaneously driving value up for buyers. Get ideas for your own presentations.

Jesse starmer com 459. Value innovation is a new way of thinking about and executing strategy that results in the creation of a blue ocean.

4 Actions Framework Strategically Reduce Cost Reduce Blue