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Robert cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion compliance and negotiation. Science and practice isbn 0 321 18895 0 is a psychology book examining the key ways people can be influenced…

Informational social influence is where a person conforms to gain knowledge or because they believe that someone else is right. Social proof a term coined by robert cialdini in his 1984 book influence is also known as informational social influence. Globalpsych Informational Social Influence Th…